Any text can be considered a marketing text, the purpose of which is to present or promote a company or product. In today's world, there is a great competition for the attention of customers, and those who can attract attention effectively and in several languages can gain a huge advantage. Good marketing copy and quality translations make this effective attention-getting possible, whether it's a leaflet, an offer or even a whole website.

They are usually translators with PR and marketing experience, who have worked in communications companies and are familiar with professional texts. It's important to have no problem translating creatively to ensure the most eye-catching and informative translation for the intended audience, or if the aim is search engine optimisation (also known as SEO), for example, to include the right keywords in the text.

It is easy for lay people to think that everyone can write text. That may be, but writing copy that puts the right words in the right place, maximises reach and can generate business from that reach is something that far fewer people can do. What is true for copywriting is equally true for translation: you can translate literally, just the dry facts, and you can translate in a way that 'translates' the attention-grabbing and sales-encouraging elements. That's why it makes sense to entrust such tasks to a professional marketing translator.

When ordering a marketing translation, it is a good idea to share as much background information as possible with the translator. It's important to know who you want to reach, where you want to reach them and exactly what you want to achieve with the marketing source file. The translator will take into account the different language and idiosyncrasies of the source text, for example, some texts are more effective when they are written in a colloquial form, others in a more colloquial form. Always tell us as much as possible about the intended use and the better the marketing translation will be.

It is always up to the marketing material and the way it will be used to decide whether it is appropriate and sufficient to entrust the task to an online translation program or whether it is important to have an accurate and precise translation. In general, when preparing materials for clients and partners, it is essential to work with a translation by a professional translator, because these materials represent the company's image in everyday life. Simpler online translations should be chosen for correspondence or small internal texts.